What I do
I’m an experience designer who bridges systems thinking and human behaviour. Over 15 years I’ve worked across product, service, and marketing experiences — from native app prototypes and automotive digital showrooms to accessible public-sector web and a self-published App Store app.
I’m strongest where the problem is ambiguous: aligning stakeholders, turning research into a clear direction, and designing interfaces that feel intentional — not generic. I care about accessibility, measurable outcomes, and storytelling that helps teams decide.
Industries and clients
Telecom (Three), automotive (Mitsubishi Motors UK, Jaguar Land Rover), consumer goods (Nestlé, Reckitt, Pernod Ricard), gaming (EA Sports), retail pharmacy (Walgreens Boots Alliance), and public transport (Translink, Northern Ireland).
How I work
- Start from evidence — analytics, research, or a structured audit when data is thin
- Prototype early so stakeholders can feel the product, not just review slides
- Design for accessibility and real-world constraints from day one
- Communicate in business language — outcomes, risk, and trade-offs, not just pixels
Explore my work
See detailed UX case studies for Three Mobile, Mitsubishi Motors UK, and Translink; read Perspective articles on accessibility, ISO 9241, and digital life balance; or try Resonance: Space to Think, a tactile thought canvas app I designed, built, and shipped to the App Store.
Connect on LinkedIn (opens in new window) for roles, contract work, or a conversation about experience design.