Start from evidence
Analytics, research, or a structured audit when data is thin; decisions need a traceable why.
Experience Designer
Bridging system thinking and human behaviour through Experience Design.
Across EA Sports, Jaguar Land Rover, Walgreens Boots Alliance, Three and more.
Focus
- Strategic Product Alignment
- Evidence-led product direction
- Inclusive Design & Accessibility
How I work
Evidence first, prototypes early, accessibility from day one, not as an audit at the end.
Prototype early
Stakeholders fund what they can feel. Interactive prototypes beat slide decks for buy-in.
Design for everyone
WCAG 2.2 AA as baseline, neuro-inclusive patterns, and real-world constraints baked in from the start.
Great user experiences are created through better decisions, not just better interfaces.
Selected projects.
Resonance: Space to Think
Designed, developed, and App Store published, tactile thought canvas app and product site.
Explore the app
3 Mobile App
Interactive prototype to secure funding.
Read the case study
Mitsubishi Motors UK — Website Redesign
Reimagining a digital showroom that captures clarity, emotion, and the essence of every vehicle.
Read the case study
Translink Homepage
Redesigning Northern Ireland's public transport homepage.
Read the case studyTeams I've worked with
Telecom, automotive, consumer goods, gaming, pharmacy, and public transport, from EA Sports and Jaguar Land Rover to Three and Translink.
- Pernod Ricard
- Electronic Arts
- Land Rover
- Three
- Nestlé
- Reckitt
- Jaguar Land Rover
- Walgreens Boots Alliance
- Mitsubishi Motors UK
- Translink
Latest articles
Writing on accessibility, strategy, and digital life balance.
Why so many apps feel boring — and what UX can do about it.
Making something usable isn't enough, that's just the starting.
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Organise your mind.
A short guide to organising thoughts and ideas with mind mapping.
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The next shift in UX.
Designing for digital life balance.
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