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Perspective.

UX and experience design writing, accessibility, strategy, and digital wellbeing.

Accessibility & inclusive design

Illustration contrasting high-friction content access with simple, accessible delivery via email

Accessibility: Beyond colour contrast

Going beyond colour contrasts, aria labels and screen readers.

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The word Bold in yellow on a dark blue background

What's the point of bold.

Questioning the value of visual emphasis in an inclusive web.

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Product strategy & UX leadership

Illustration showing a grid of nearly identical app UIs

Why so many apps feel boring — and what UX can do about it.

Making something usable isn't enough, that's just the starting.

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UX designer and business professional shaking hands

Why UX must speak business.

Business goals turn UX into a true growth driver.

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STAR framework icons on a blue background

Writing better project briefs

Turn vague requests into clear, outcome-driven briefs.

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Digital wellbeing

Balanced scales and smartphone

The next shift in UX.

Designing for digital life balance.

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Methods & standards

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The standard behind great digital experiences.

A framework that ensures human-centred design.

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Organise your mind.

A short guide to organising thoughts and ideas with mind mapping.

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Related work: Translink homepage UX case study · Three Mobile native redesign · Mitsubishi website redesign

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